The Interactive Investment
Management Firm

ANALYTICALLY DRIVEN

Rise Interactive is a digital marketing agency that specializes in traffic generation and web analytics.  Rise employs an investment management approach to digital marketing that leverages custom reporting to enable quantitatively minded individuals with powerful insights to best allocate budgets and maximize ROI.

RiseFeed


FROM OUR BLOG

Viewability in Sight for Display Advertisers

Digital ViewImpressions have recently proven to be a large topic of debate within the Display Advertising industry, mostly due to their lack of concrete measurability when compared to clicks. Advertisers are constantly looking for better ways to clearly determine what a valid display ad impression is and how...

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FROM OUR BLOG

How Advanced Marketing Attribution Can Improve Your Digital Marketing Efforts

Marketing Attribution CustomerChannel attribution is the process of assigning credit to a marketing channel for driving a conversion.  Any marketer worth their salary should be seeking to answer the question of what is really influencing customer conversions; the challenge is many are operating with blinders on owing to the use...

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FROM OUR BLOG

Why Knowing Your Customer’s Profile Is Always The Right Thing To Do For Your Brand

Consumer on a LaptopAdvertising legend Bill Bernbach once said, “It is insight into human nature that is the key to the communicator’s skill.”

So why, then, do only 20 percent of marketers truly know their customers? According to a recent report from Yesmail Interactive & Gleanster, 80 percent of companies rely...

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Rise Interactive among the top agencies in the Agency 100 ranking

Chicago-based digital marketing firm ranks No. 22 on the annual list of fastest-growing U.S. agencies

 

CHICAGO – Rise Interactive today announced that it has been recognized as a top agency on the 2013 Agency 100, a list of the fastest-growing agencies in the U.S. The Agency 100, presented by The Agency Post, recognizes firms for their financial stability and outstanding three-year growth rates.

Rise Interactive, a digital marketing...

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PPC Audits and Analysis

The Leading Paid Search Audit Company

“I’m doing everything right—but where are the returns?” is a classic lament of a frustrated website owner.

At Rise Interactive, the success of your Paid Search campaign is measured in one way: ROI. If your returns aren’t meeting your expectations, there’s a very good chance something is wrong.

When Rise begins managing a new client account, we immediately conduct a comprehensive Paid Search audit to see how...

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FROM OUR BLOG

Best Practices in Product Listing Ads

PLAsAccording to Google’s most recent research report, a customer who is exposed to both text ads and Product Listing Ads (PLA) is 83% more likely to convert than a consumer who is only exposed to text ads.

 

Product Listing Ads are the default ad format for Google Shopping. Different from paid text...

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FROM OUR BLOG

WGN’s Nancy Loo Speaks at Rise Interactive

As a part of Rise Interactive's ongoing staff enrichment series AMPLIFY, WGN Morning News reporter and 2013 Social Media Person of the Year Nancy Loo came by our offices today and let us in on some of the secrets of her phenomenal social media success.

 


Nancy Loo, also known by her Chicago...

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Competitive Intelligence

 

Return on Competitive Intelligence

  • Outrun the competition by pinpointing gaps in marketing strategies 
  • Create differentiated campaigns by understanding the competitive landscape
  • Uncover industry trends to create the biggest brand impact 

 

Why Rise

With over a decade of experience in digital marketing, Rise has examined campaigns launched by some of the world’s leading brands — learning effective...

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Testing & Optimization

 

Return on Testing & Optimization

  • Equip marketing teams to act on facts, rather than intuition, buzzwords or hunches
  • Ensure that all content delivers an optimal user experience 
  • Identify areas for improvement by implementing A/B or multivariate testing
  • Increase conversion rates through actionable insights

 

Why Rise

Rise is laser-focused on statistically relevant results and quantifiable returns. We...

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Paid Search Lead Generation

Lead Generation... That Puts You in the Lead

In our never ending mission to maximize ROI, Rise employs a multi-faceted internet marketing campaign to give our client’s the most bang for their marketing buck. That’s why we aren’t merely focused on generating leads for our clients. Instead, our goal is to drive qualified leads—quality traffic that leads to conversions.

Lead generation with Paid Search is a powerful and targeted means of driving...

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RISE SOCIAL MEDIA